Research: Potential Consumers

We are currently making questionnaires to give out, we are going to distribute 60 in total but divide the questionnaire by three so we will then have 20 each and feed the results back to each other, the results will reflect exactly what we need to consider and do as a film production company in order to meet the consumers demand. We will then distinguish between weather male or female watch horror movies more in this day and age. Weather for example consumers like fictional horror movies or real life events, based on true stories like 'Paranormal Activity'.

We plan to also upload the questionnaire to social websites such as facebook, twitter, and survey monkey to get an idea of what young adults would like to see.

As a group we chose these three websites in particular because we know that males and females aged 16-24 always use social networking sites and this is the age range which conventional horror movies target. This will also build a platform for which our targeted audience and storyline will be based upon, because as a production company it is our duty to meet the demand and needs of the consumers as the uses of gratification state.

New technology such as the iPhone and Blackberry mobile phones has enabled us to also contact potential consumers via Blackberry messenger and the Internet, which is going to build up our awareness and more people will be looking out for our teaser trailer and advertising products (Synergy).