When thinking about the concept of our Horror trailer we watched various different trailers these include: Scream, The Ring, Gothika,The Others,Blair Witch and the Human centepide. This enabled us to get a rough idea of what a horror movie consists of and what makes their trailers so intereting that persudes the consumers to go and watch that particular film.
Advertisment is the most important element of marketing as it determines how profitable the fim we be and gets the message across to target audiences effectively,if the trailer is not interesting and does not intrigue the target audience then the film will not do as well as expected.
We discovered the main conventions of a horror trailer/ movie is:
Blood
Death
Killing
Villain
Victims
Haunted houses and isolated settings
Monsters
Evil
Weapons
Darkness
Storms
Chase sequences
Gore
Violence
Screams
Ghosts
As a group we had to consider props and locations were Accessible, so we decided to use screams, blood, darkness a victim and a villan. The concept of our story is the victim provokes/bullies the villan forcing the villan to kill the victim.
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