ITV was set up under the Independent Television Authority to provide competition to the BBC.
If this was a real media product we would have chosen ITV to advertise our trailer as ITV is very well known amongst the general public.
The British public also tend to watch channels which they are familiar with and ITV as established earlier has been around for a very long time.
ITV has many channel's interlinked with one another for example ITV 2, ITV2+1, ITV4 and
recently the company has launched a brand new channel ITV+1.
As a group we feel that ITV could possibly be the best channel to advertise and promote our trailer as we will be able to target a wide range of British and Asian individuals.
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